Tips for Rookie Realtors

The following marketing tips/strategies can help increase new agents’ sales–when applied consistently and with committed follow-up. • Pick your farm and work it well–walk the neighborhood, send mailers, let everyone know this is your neighborhood. • Never miss a chance to introduce yourself and your business. • Strike up conversations about what you do in the line at the bank, the store, the doctor’s office–anywhere people congregate. • Offer to hold open houses for agents in your office. • Offer to cover floor time for agents in your office. • Attend MLS meetings to network and pitch listings. • Develop a mailing campaign and follow up on the campaign. • Call expired listings and FSBOs every day. • Participate in your office’s and MLS caravans each week. • Create a Web site or invest in one and post listings and an e-mail marketing newsletter (an excellent way to capture the relocation market). • Use flyer services to distribute flyers to agents at other offices. • Use marketing tools that boost exposure, such as car magnets, REALTOR® clothing and apparel, real estate jewelry, brief cases, pens/pins, etc. • Carry business cards with you everywhere. • Create listing presentations that sparkle (replete with your photo and logo).Since referrals and repeat business are the most important aspect of marketing, make sure you treat your prospects and principals like the gold that they are.